I love the first week in May. At other times of the year, movies are divisive. But come May everyone agrees on why we go to the movies: it's damn fun. Critics sometimes try to maintain some kind of artistic standard, but more often than not they say stuff like, "It's the kind of blockbuster that makes you happy movies exist" (Katey Rich). Other seasons isolate certain demographics, but summer is for everyone!
Summer's also the best time to see art and entertainment come together and blow our minds. Some people say you have to sacrifice one or the other, but summer respectfully disagrees. For example, content aside, Star Trek is an interesting piece of art simply for daring to take on and revamp an established cultural phenomenon. For the same reason, it's an interesting piece of commercialism. And it's probably awesome to watch, too.
Another reason: everyone pays attention to box office figures. If you're a big nerd you pay attention the whole year, but everyone seems to care more in the summer.
For being all-around awesome, the summer movie season earns my weekly endorsement.
2 comments:
Does that mean we get to see a LOT of movies this summer? :)
and yet you won't embrace transformers 2
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